Was ist die beste Plattform und das beste Framework für Ihr AR-Projekt? (2024)

When it comes to creating effects that are meant to be shared, Meta Spark (Meta's AR creation platform) offers the most social reach through the ability to publish AR effects on Instagram, Facebook and Messenger. Additionally, AR ads let advertisers publish AR effects as ads with a Call to Action (CTA) button, leading to a 3rd party website, with placements across Instagram, Facebook and more. Similarly, Snap Lens Studio and Tiktok Effect House are great mediums for social reach on Snap and Tiktok respectively.

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In the case of AR platforms for web browsers (also known as Web AR), not only is it possible to connect content creation with WebXR (which basically makes use of the ARCore and ARKit libraries respectively from a compatible browser), but there are also options based on Wasm and Web GL. That is, platforms that have their own tracking algorithms (not only for surfaces like ARKit or ARCore but also for images, faces, GPS, etc.). With this approach and the connection with a web graphics renderer (such as Three.js, Babylon.js, Aframe...), highly scalable experiences can be obtained that are compatible with a huge number of devices, as they do not strictly depend on compatibility with ARKit or ARCore through WebXR.

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AR is a really wide technology, growing fast. Here are a few of the major platforms/frameworks to keep track of:Vision Pro: Unity, XCode, Reality ComposerAR apps: Unity, Unreal, Native Android & iOSExtra SDKs: Vuforia, Wikitude, ZapworksSocial AR: Lens Studio, Spark AR, Effects HouseWebAR: 8th Wall, DeepAR, ZapparOpen-source WebXR: A-Frame, three.JS, WebGL

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My extensive experience in developing AR mobile apps was with Unity 3D Game Engine. During the initial days, Qualcomm's Vuforia was a separate plugin and had to be imported into Unity to perform the AR related actions. Later, all Unity versions came with in-built support for Vuforia. However Vuforia had its own setbacks. The app size for iOS was insanely big and we had to compile OBB files for android. However, this was the only long standing tool that helped me build apps for both platforms. When I tried to implement similar features with ARCore on Android, it was not even close to the capabilities of ARKit. I hope someday ARCore is powerful enough to build any kind of AR App for Android.

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Not all Web AR frameworks have to use WebXR in order to offer Web-based solutions. There are options where connecting algorithms using Wasm and WebGL can offer high performance and interaction experiences. Combined with Aframe, but with other frameworks such as Three.js, you can deliver these kinds of high quality experiences. Obviously these types of frameworks can also be connected to WebXR, and give the user or creator the best option depending on their needs.

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A quick note about AR frameworks: they vary quite a bit regarding AR capabilities.From our experience, Apps developed with ARKit and ARCore usually provide the most seamless, best-tracking AR experiences possible. Even more so if you're integrating with Vuforia or Wikitude.Social AR platforms also vary in technical fidelity, the most capable one being Lens Studio (Snapchat), followed by Spark AR (Instagram), then Effects House (TikTok).Finally, WebXR really depends on your implementation, but the best AR tracking engine seems to be 8th Wall, followed by DeepAR and Zappar. And beware of browser limitations and OS compatibility if you're building for WebXR on top of open-source frameworks.

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When choosing a platform and framework It is important to understand what type of tracking technologies are available and if there is scripting support to be able to build more complex experiences.Some platforms and frameworks have ongoing subscriptions costs and may be better suited for larger projects if they have the required features.If building App based AR experiences, Unity's AR Foundation framework is great as it allows cross platform experiences to be built for multiple devices.

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Sometimes the choice of a framework can and should be closely related to the end use expected by the client for whom we are going to develop an experience. They may need perfect performance, or very high accuracy, for example for use in an industrial environment. But perhaps you can balance scalability, accessibility, consumability and sharing of the experience. Ultimately, reaching a wider audience in a short time. It is in these cases that Web AR frameworks may have the best features, providing a simple and accessible access point to AR for many more users, without friction.

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The best platform for your AR project depends on your goals.Is your project an AR marketing activation? Are you targeting an extensive audience? Don't want friction when opening the AR experience? Go for Social AR platforms (Instagram, Snap, TikTok) or WebAR (8th Wall, Zappar, DeepAR).Is your project a more robust AR solution? Does it require data integrations or a back-end server? Are you planning to commercialize the project? Go for AR apps (Unity, ARKit, ARCore) or WebAR (proprietary or third-party).

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The biggest consideration that is very essential while building AR apps is to understand its limitations. I have encountered situations where companies promise about ridiculous capabilities of the AR Technology to users/clients but never think about creating a POC first.When the project is expected to launch in full swing, so many limitations start coming in and eventually certain features are not delivered. Therefore companies should study the full capability of the AR Tool they intend to use and carefully come up with a POC first.

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